3 Advantages of Live Streaming

Streaming video is a great way to engage with your audience in real time. You can also use this medium to reach and interact with new audiences. Using live streaming can also help you reduce the risk of your product or service being returned.

Reach New Audiences

You can use paid ads to promote your stream, drive awareness, and generate new followers. The key to living stream promotion is building a loyal brand supporters community. You can also use your email list to help promote your live stream. You can use live streaming to drive awareness by inviting experts. You can also collaborate with other live streamers to increase awareness of your stream. This can help create a more authentic, unified feel for your live stream. Using the live streaming platform to promote your business is an excellent way to reach new audiences.

You can create “Tweetable” content, which is bite-sized, engaging, and shareable. As a result, your audience is likelier to share your content, which helps your audience grow.

You can also invite guests to join your live stream, giving it a more authentic feel. By inviting experts, you can also add credibility to your live stream.

You can use a free account from Canva to create stunning visuals for your live stream. Use filters, design elements, and text to create an appealing look. You can also add tags to your video to make it easier to find later.

You can also create a “live countdown” to encourage your audience to join your live stream. You can also pre-register, which can help increase your viewership. Then, you can ask people to like, comment, and share your stream.

Your target audience likely shares traits with the people you already know. These lookalikes are a good bet for growing your audience.

To find new people interested in what you do, look at what you know about your current contacts. 

Live Streaming

Interact With Your Audience in Real-time

Getting your audience to interact with your live stream is crucial to successful video production. Engaging your audience correctly and ensuring they know you appreciate their input is essential.

The best way to get your audience involved in your live stream is by using an interactive platform. Live polls are a great way to gauge audience feedback. These polls can help guide business decisions.

Promoting a call to action is an excellent way to get your audience to participate in your live stream. For instance, you can ask viewers what topics they want to see covered. You can also encourage audience participation by asking people to vote for the issues they think are least interesting.

Another way to increase engagement is to use social media platforms to multi-stream your videos. This can lead to a higher percentage of viewers watching your live streams. In addition, creating an email list of those who scan your live streams is an excellent way to keep the relationship alive.

The best way to get your audience to interact with your live stream is to take advantage of your audience’s curiosity. Then, use this curiosity to generate new content. This is a tried and true tactic and can lead to real engagement.

There are other less obvious ways to increase engagement. For example, changing camera angles is a great way to increase interaction. In addition, you can ask your audience what topics they want to be covered on future live streams.

Partner With Robust Content Delivery Networks

Streaming video can be a challenging task to perform with a good content delivery network. If the transmission is slow, jitter, and poor image quality can affect the viewer’s experience. If you are looking for a CDN that can deliver video content around the world, there are several options available to you. Here are a few to consider.

Akamai is one of the top CDN providers. Their flagship platform includes global media delivery, web performance optimization, and security. They also offer industry-specific solutions for network operators. Akamai’s edge platform allows for ultra-low latency and chunks transfer encoding, which reduces overall transfer time for live-streamed media. Akamai is in 130+ countries and has alliances with over 1700 local networks. They have a pay-as-you-go pricing structure that is easy to set up.

StackPath is a CDN that delivers video content to viewers around the world. They use edge technology to produce videos and collaborate with other powerful carriers. They offer large plans for big enterprises and smaller plans for smaller businesses. They provide video content to 35 markets and use cloud and edge technology. They have a highly-rated API for CDN functions, dedicated servers, backup and database servers, and IP transit solutions.

Finally, Leaseweb CDN is a reliable global video CDN service. They have been providing reliable video CDN services for over a decade. They have PoPs worldwide and use advanced firewalls and scan frequencies to deliver secure content.